ONLINE MARKETING & BRAND MANAGEMENT
made easy

Organize, share, and protect your brand’s digital assets and marketing content from one central location with Design Brand.
Design and brand management made easy.

WHAT IS BRAND ASSET MANAGEMENT?

Brand management is the creation and regulation of how your brand is perceived in the minds of customers. While it’s easy to understand the importance of brand management, not all businesses are equipped with the tools to properly maintain a consistent brand.

Achieving brand consistency requires more than a dedicated brand manager. It requires effective digital asset management paired with brand protection. That’s where brand management software comes in.

Content creation at its finest

Enable employees at every level to make simple design edits to marketing materials all on their own. That way, precious design resources are freed up so designers can focus on the high-value projects they were hired to do.

THE 3 PILLARS OF EFFECTIVE BRAND MANAGEMENT TOOL

The fundamental purpose of brand management tool is to manage and protect your brand, but its capabilities shouldn’t end there. The right brand portal for your business should empower you to:

1

Store & manage brand
files

Save brand assets (such as images, fonts, and colors) as well as marketing materials to one easy-access location. Determine user permissions to make sure the right people represent your brand.

2

Protect & enforce brand guidelines

Align your marketing assets with your brand guidelines once and for all. Lock down your brand assets to protect them from accidental changes, while still allowing them to be used freely.

3

Create & distribute branded content

Empower designers and non-designers alike to quickly create or customize marketing materials that can be shared with the world in a matter of clicks — all without risking your brand’s reputation.

Retain complete control

Create, manage, and route all your business’s assets in an environment that ensures the right people are in charge. Manage the entire organization’s permissions from one location and empower the right people to contribute to the right templates at the right time.

why Design Brand?

Design Brand is a design tool with brand management capabilities, which means the creation, protection, and distribution of your marketing collateral can all be managed from the same place. Whether its social media posts or printed brochures, our cloud-based platform helps your business manage the brand experience from start to finish.

Streamlined workflow

Employees can implement brand assets into multi-channel marketing campaigns all on their own using our simple drag-and-drop solution.

Brand asset management

Store and manage brand images, fonts, and colors on the Brand Asset Manager, empowering co-workers to generate content quickly while remaining on-brand.

Lockable templates

With lockable design templates at their disposal, brand managers can ensure brand compliance by determining what elements of their designs can and can’t be changed.

Cloud-based

Chat and leave comments in real time for easy collaboration. Keep brand assets and marketing resources in the cloud for easy accessibility.

Smart distribution

With one click, finished marketing collateral can be published online, shared on social media, or printed and shipped in a matter of clicks.

Defined user permissions

Define which users receive access to specific templates and brand assets, streamlining the people aspect of brand management.